Enter a domain name
Backlinks remain an important part of content marketing. They help to show the placement of a particular piece of content within the greater digital ecosystem. When other reputable sites link to your page, they are vouching for the quality of your material.
On the other hand, low-quality sites will not benefit your SERP. Although Google claims that spam sites linking to your page will not hurt you, many site owners prefer not to take the chance and disavow any negative links to prevent potential backlash. You can disavow links through Google Webmaster.
A backlink checker can help you monitor your backlink profile so you are immediately notified should any poor-quality sites link to you. It also provides understanding of potential link building opportunities so that you can gain more positive inbound links that will benefit your site. Since you can monitor which pages are gaining positive backlinks, you will also have a better idea about which content is resonating the most with your audience.
When you take advantage of all the potential found in the backlink checker, it is an incredible resource that will give you a considerable amount of insight that can help you succeed. It is important to remember that this is just a small piece of the platform, however. Feel free to test your knowledge of other important aspects with BrightEdge Digital Marketing Quiz or SEO Quiz.
While understanding how many people are linking to your work and in what context is important, the value from this reputation and traffic really comes from business growth and revenue. For this reason, backlinks should be treated as an important piece in a complex puzzle.
Using a backlink checker by itself will lead to five main pitfalls:
You want to have a backlink checker SEO system that easily integrates with the rest of a complete research and monitoring platform. The checker will then be able to add immediate value to your brand. You'll easily be able to report your efforts in SEO reports. On BrightEdge, our backlink solution is a lot more robust than a simple backlink checker. It is just a few clicks away from critical dashboards and capabilities, including StoryBuilder, Data Cube, and Page Reporting. These pages will complement the information you glean from your backlink monitoring, enhancing your understanding and increasing your actionable insights. For example, you can use BrightEdge's backlink report to see how often people are linking to your content from high-quality pages. You can then click over to Page Reporting portion and see the exact statistics for that page and how well it is drawing traffic. You will be able to tell if the increase in backlinks is correlated with an increase in engagement or visits. You can also use StoryBuilder page to see how those backlinks and traffic line up with revenue, conversions or other metrics that align with your goals for the campaign.
With the StoryBuilder, you can compare your progress week-over-week, month-over-month and year-over-year, allowing you to build a complete picture of how well your optimization efforts result in business growth. The Data Cube can then offer additional insight by computing your Data Cube score. This number will give you a summary of how well you are reaching your intended audience and meeting their needs. The higher your score, the better you are performing. You can also use Data Cube to gain a better understanding of potential brand opportunities, such as by comparing your site to a competitor or researching the keywords you rank for that could be further optimized to move from page 2 or 3 up to page 1.
In the increasingly competitive world of online marketing, brands want to make sure that they have the insight they need to succeed. A backlink checker will provide you with important information about the success of your SEO efforts in attracting inbound links while also providing limited insight into how many people read and appreciate your content. When you combine this with the power of the rest of the BrightEdge platform, however, you gain intimate insights about your SEO efforts, people’s reception of your content, and how your online marketing efforts impact the bottom line.